Generative Engine Optimization (GEO) is the practice of structuring web content so AI systems like ChatGPT, Perplexity, and Google AI Overviews can accurately understand, extract, and cite a brand in their generated answers. It matters because search behavior has shifted: a growing share of queries are now answered directly inside AI-generated summaries rather than through a list of clicked links, according to Google’s own reporting on AI Overviews. If an AI engine hallucinat
