Generative Engine Optimization (GEO) is the practice of structuring web content so AI platforms like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews can find, understand, and cite it as a source. Unlike traditional SEO, which chases a page-one ranking, GEO optimizes for citation frequency across dynamic, conversational AI answers. That means your content needs to be crawlable, clearly structured, data-backed, and mentioned consistently across the web. Search beha
